Building Social Impact in Cambridge: Therapeutic Change Through Minecraft

Image source: Lisa Parladé

“Put your hand up if you’ve played a little game called Minecraft?!”

This was such a brilliant event, organised by the incredible Karen Leigh Anderson at The Bradfield Centre for students from The Wharton School of the University of Pennsylvania. I was delighted to be part of the Founders Panel, where we explored the role Cambridge plays in shaping enterprise and innovation.

The students’ questions were insightful and thought-provoking, and I left feeling energised by their curiosity and perspective.

My Cambridge Story

Cambridge has shaped my work in ways I couldn’t have imagined when I first arrived in the city. In 2005, I was offered a place at the University of Cambridge to study Social and Political Sciences as a mature student, after completing my A-Levels at a local further education college. It was an amazing experience – though I wrestled with a fair bit of imposter syndrome during those years!

Years later, I returned to Cambridge through Cambridge Social Ventures at the Judge Business School, where I was part of their incubator programme for social ventures. That support helped me shape my training programme Using Minecraft as a Therapeutic Tool – a social impact initiative designed to help practitioners make therapy more accessible, engaging, and effective for children and young people.

Most recently, I’ve co-created the Arts and Humanities Research Council (AHRC)-funded Bridging the ChASM project at the Faculty of Education. As part of this, we developed two short films featuring role-played counselling sessions in Minecraft – you can watch them here: https://www.educ.cam.ac.uk/research/programmes/chasm/

The Power of Place

At the panel, we reflected on how Cambridge as a place – with its networks, people, and ecosystem – continues to support changemaking. It’s not just about geography; it’s about values, creativity, and collaboration. It felt special to contribute to this conversation alongside inspiring founders; Owen Thompson, Jill Walker, and Dr. Gina Gomez de la Cuesta.

Thank you again to everyone who made the day such a success – especially the students, whose engagement reminded me how important it is to share what we’re building, and why.

Ellie Finch

PlayMode Academy is part of Ellie Finch Counselling, Consultancy and Training Ltd – a non-profit social venture working to improve access to therapy by equipping helping professionals to use creative digital tools like Minecraft in safe, ethical and engaging ways.

NOT AN OFFICIAL MINECRAFT SERVICE. NOT APPROVED BY OR ASSOCIATED WITH MOJANG OR MICROSOFT

https://www.playmodeacademy.org
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Creative Changemaking: Highlights from Creative Cambridge Conference 2025

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Exploring ‘Digital Lego’ with Play Included